SMM specialists and companies do not sell — they contribute to sales. These are completely different concepts, yet many clients don’t see the difference.
Experience has shown that even when a large number of leads are generated through SMM efforts, the business sometimes still records no sales. In such cases, the issue usually lies within the sales department — lack of scripts, slow response times, and unmotivated performance.
As a result, the client loses money, time, and customer trust.
How can this be prevented?
By establishing effective communication across the entire team. The goal is shared — to sell a product or service. Once everyone understands this, efficient communication will help identify gaps in the strategy, detect internal mistakes within departments, and fix them quickly.
There are many specialists and companies offering SMM services, but few provide a truly professional and strategic approach.
An effective SMM service should not only increase engagement and audience size — it must also solve real business problems.
If you want to grow your business on social platforms and beyond — let’s work together!
PR FOCUS specializes in all types of businesses.